Tim Cook, CEO of Apple, opened his WWDC keynote speech on racism, equality and justice. He said he recognized the pain that was felt across the nation, "especially in our black and brown communities after the senseless murder of George Floyd" and the subsequent protests against Black Lives Matter.
Cook said last month's events have resulted in all "longstanding institutional inequalities and social injustices being exposed." Apple has joined a number of technology companies to commit to racist justice after Floyd's murder. He added: “This country was founded on the principles of freedom and equality for all. For too many people and for too long, we have not fulfilled these ideas. That means taking action. "
On June 11, Apple announced that it would allocate $ 100 million to a new racial justice initiative that "will question systemic barriers that limit opportunities for color communities in critical areas of education, economic equality, and criminal justice," Cook said.
These efforts are led by Lisa Jackson, vice president of environmental and social justice. Apple also said it would increase spending on black-owned partner companies and work with the Equal Justice Initiative and improve the representation of minorities in its supply chain.
The company is also strengthening its previous efforts with historically black colleges, community colleges and under-served educational institutions. More minorities are also being hired, including members of the Black Community. Cook also said that black developers will be able to take part in a new entrepreneurial camp to "promote the brightest lights and best ideas."
At Apple, Cook said, "Our mission has always been to make the world a better place, and we are determined to be a force for change."